Privacy Policy

LendPlus Privacy Statement

This privacy notice discloses the privacy practices for https://lendplus.com. This privacy notice applies solely to information collected by this website, except where stated otherwise. It will notify you of the following:

  • What information we collect;
  • With whom it is shared;
  • How it can be corrected;
  • How it is secured;
  • How policy changes will be communicated; and
  • How to address concerns over misuse of personal data.

We are strongly committed to your right to privacy and to keeping your personal and financial information secure. To earn your trust and confidence in our commitment, we are fully disclosing our privacy practices and providing independent, audited results of our policy on a quarterly basis. We encourage you to read our policy to understand what types of personally identifiable information we collect and how we use this information to process your requests for our customized products and services. Although our policy applies to all users of our site, please note that loan availability is limited to qualified individuals on U.S. properties.

What personally identifiable information we collect and how it is used:

We only collect the necessary personally identifiable information in order to respond to your requests for our customized products and services. Personally identifiable information includes, but is not limited to, first and last name, zip code, email address, phone number, and any other information that itself identifies or when tied to the above information, may identify you as a specific individual.

You will be requested to provide certain personally identifiable information on the following parts of our site:

We only collect the necessary general information in order to respond to your requests for our customized products and services.

When you visit our site, our systems log some basic and anonymous information about your computer for routine website maintenance, including:

  • IP address (your computer’s unique signature)
  • Operating system (e.g., Windows XP)
  • Browser software (e.g., Microsoft Internet Explorer, Firefox)

Compliance with Children’s Online Privacy Protection Rule:

We do not knowingly collect or allow minors to use our services.  Use of, or disclosing personally identifiable information from anyone less than 13 years of age. If we determine upon collection that a user is under this age, we will not use or store their Personal information without the parent/guardian’s consent. If we become aware that we have unknowingly collected Personal information from a child under the age of 13, we will make reasonable efforts to delete such information from our records.

Patriot Act Disclosure:

To help the government fight the funding of terrorism and money laundering activities (AML), Federal law requires all financial institutions to obtain, verify, and record information that identifies each person who opens an account. This is known as a Customer Identification Program (CIP). What this means for you: When you open an account, we will ask for your name, address, date of birth, and other information that will allow us to identify you. We may also ask to see your driver’s license or other identifying documents.


We take precautions to protect your information. When you submit sensitive information via the website, your information is protected both online and offline.

Wherever we collect sensitive information (such as credit card data), that information is encrypted and transmitted to us in a secure an encrypted manner. You can verify this by looking for a closed lock icon at the bottom of your web browser, or look for “https” at the beginning of the address of the web page.

While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (e.g, billing or customer service) are granted access to personally identifiable information. The computers/servers on which we store personally identifiable information are kept in a secure environment.

Sharing your personal information:

When you submit a loan application, the information provided is stored in our databases and processed only by our employees. An employee will contact you via telephone to confirm receipt of your online loan application and send you additional documents, via postal mail, to facilitate the funding of your loan. Our employees may also disclose certain information to our authorized agents to obtain the following services:

  • Automated credit check reporting
  • Loan underwriting
  • Title searches
  • Mortgage insurance
  • Appraisals
  • Settlement company information

In some circumstances, we may be required as part of the loan funding process to contact certain third parties, such as your employer or financial institution, to obtain independent verification of various loan related information. After our authorized agents receive your information, they may contact you directly.

We are required by federal and state banking regulations to collect certain information on the online loan application. In addition, we will disclose information collected to our authorized agents in order to independently verify and process your loan application. The use of credit report information obtained by us and our authorized credit reporting agencies is governed by the Fair Credit Reporting Act. We will also disclose the name of the lending institution to the consumer in the loan details section of the search for rates results page.

As certain aggregate information must be reported to state and federal regulatory agencies, we cannot process any requests to delete loan application information from our systems, regardless of whether the loan is funded or not.

California Do Not Track Notice:

Under California law, website and online service operators are required to disclose how they respond to web browser “do not track” signals or other similar mechanisms that provide consumers the ability to exercise choice regarding the collection and storage of personal information about a consumer’s online activities over time and across third party websites, to the extent the operator engages in that collection of data. At this time, we do not track our customer’s personal information over time and across third-party websites and therefore this requirement does not apply to us. California law also requires website and online service operators to disclose whether third parties collect personal information about their user’s online activities over time and across different sites when the users use the operator’s website or services. Third parties that have content or services on our site such as a social feature, analytics service, or an advertising network partner, or affiliate may obtain information about your browsing or usage habits but this information does not include personal information. We do not knowingly permit such third parties to collect any personal information from our site unless you directly provide it to us and we provide it to them with your consent.

Opt Out for Affiliate and Nonaffiliated Third Party Sharing of Information:

Once you are a customer if you prefer that we not disclose your nonpublic personal information to our affiliates and/or nonaffiliated third parties, you may opt out of such disclosures by following the Opt-Out procedures included in this Notice. Please note that, even if you direct us not to share information with our affiliates, we may still share your information with our affiliates as permitted by law, for example, to process transactions or to service your account. Moreover, we may also share certain other types of information with our affiliates, such as your name, address, telephone number, email address and account number(s), and information about your transactions and experiences with us.

Changes to this Privacy Policy:

At our discretion, we will update this Privacy Notice to reflect changes in our policies and practices. By electing to become one of our customers, you agree to receive copies of our Privacy Policy and any amendments to it unless you notify us in writing at the address below. With respect to how we use your personally identifiable information, we’ll email you the amended policy 30 days before it shall take effect.

If you have any questions about this Privacy Notice or wish to Opt-Out of any sharing as described in this Notice please write to us at:

Chief Compliance Officer

Tri-Emerald Financial Group, Inc., dba, Lend Plus

85 Enterprise, Suite 150

Aliso Viejo, CA 92656

Ongoing Improvement and Compliance:

By using our site, you consent to our collection and use of your information. Any changes to our policy will be reflected on this page so that you are always aware of the information we collect and how we use it.

Notification of Changes:

Whenever material changes are made to this policy a revised privacy policy will be placed on this website.

If you feel that we are not abiding by this privacy policy, you should contact us immediately using the complaints@lendplus.com email address or call (800) 379-1328 and speak with the Chief Compliance Officer.